Field notes · After you correct · Before you standardise
Ground rules. If a listing can't be claimed, document it and move on rather than duplicating it.
Left undone. For the most part, where the operations team has changed twice, expect a dated address somewhere in the profile, even when nothing else changes.
In the file. Prefer removing a wrong listing to leaving it half-corrected.
Related records
Strip away the jargon and directory profiles are merely repeated, checkable facts.
Verge
In the ordinary case, the payoff appears as better call volume, and it compounds in a matter of months.
Inkwell & Co.